Google Maps for the UK

Google appeared to have quietly launched a beta of their groundbreaking maps service for the UK, with most of the features of it's US counterpart intact (with the notable exception of detailed satellite maps).
So now, you can find your way to your favourite football team, check out local pubs and of course, most importantly discover how to make your way from one end of the country to another.
To coincide, with this, it appears that the UK native version of Google's Local search has also arrived in beta form with results provided by Yell.com.
Update: Looks like myGMaps.com works perfectly well with the UK version too for creating your own custom maps. Neat.